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A cloud software platform offering customer experience automation.

review

ActiveCampaign utilizes email marketing and marketing automation to provide high-quality customer interactions for businesses of any size.  Its intuitive interface in addition to pre-built automation and customizable templates allow you to easily create engaging marketing materials.  

Unfortunately, ActiveCampaign does not offer CRM with Sales Automation with its most basic plan, however, it is available with the other 3 plans.  

Pros

cons

HOW MUCH DOES ACTIVECAMPAIGN COST?

Pricing: 7/10

HubSpot offers a unique freemium approach, offering some CRM features for free with additional features available for an upgrade.  This is enticing for a lot of small businesses, especially if they aren’t sure about investing in a CRM.  However, the features offered for free are very basic, and once you start upgrading the pricing gets very expensive.

Monthly Minimum

$ 9
  •  

Monthly Maximum

$ 479
  •  

Number of Packages

4
  •  

Contract Required?

No
  •  

IS ACTIVECAMPAIGN EASY TO USE?

ACCESSIBILITY: 6.5/10

With ActiveCampaign it’s easy to create beautiful marketing communications with drag and drop features and editable templates.  However, there is room for improvement regarding user experience, especially if you haven’t used a CRM solution prior.  The learning curve can be a difficult hump to get over, but ActiveCampaign provides tutorials, videos, and articles to help you out.  Additionally, since CRM tools are not available with the most basic plan, you won’t have access to sales information unless you integrate your account with another CRM software.

CAN I USE ACTIVECAMPAIGN ON MY MOBILE DEVICE?

MOBILITY: 8/10

The ActiveCampaign mobile application is available on both iOS and Android.  The mobile app is very helpful to manage your business from anywhere and offers almost all of the functionality of the web service. 

WILL ACTIVECAMPAIGN HELP ME SAVE TIME?

AUTOMATION: 6/10

ActiveCampaign offers almost everything you need with a marketing communications tool and their automation features will definitely help you save time from repetitive tasks. However, if you don’t purchase the plan that includes CRM and Sales Automation then it may be difficult switching between databases.  Instead, opt for a more comprehensive CRM solution that offers marketing communications and pipeline management in all plans. 

aNINJA

#1 RATED CRM FOR SMALL BUSINESSEs

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