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A conversational marketing and sales technology company.

review

Drift helps any business with a website provide exceptional customer service while collecting lead information.  Using artificial intelligence and bots, Drift connects your business to inquiring customers in real-time.  

Drift is great at its specialty – conversational marketing, however, you will need a separate CRM platform to get the most out of your conversational data and utilize lead information to convert to clients.  

Pros

cons

HOW MUCH DOES DRIFT COST?

Pricing: 4.5/10

Drift offers free versions of their video and chat plans, however if you opt for anything other than the free plan prices increase steeply.  The features available in the free plans are limited with a cap on the number of contacts and minimal integrations.  Plus, you’ll have to budget for a CRM platform as well to maximize the benefits of Drift. 

Monthly Minimum

$ 10 PER USER
  •  

Monthly Maximum

$ 1,700+
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Number of Packages

9
  •  

Contract Required?

For some plans, there is a minimum 1-year requirement
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IS DRIFT EASY TO USE?

ACCESSIBILITY: 7/10

Drift’s user interface is multifunctional and allows company branding and customization.  However, the dashboards can be difficult to manage, and configuring automated workflows can be challenging.  Drift offers extensive videos to help you learn when and how to use different features, but if you’re looking for live response their customer service tends to be slow to answer inquiries.  

CAN I USE DRIFT ON MY MOBILE DEVICE?

MOBILITY: 7.5/10

You can answer customers right way with Drift mobile applications for iOS and Android.

WILL DRIFT HELP ME SAVE TIME?

AUTOMATION: 4/10

It really depends on what you’re looking for.  If you simply want a way to communicate with prospects then Drift will undoubtedly save you time.  However, if you’re looking for a more holistic sales force and marketing automation system then you may want to opt for a CRM that already incorporates conversational marketing within their solution so that all your communication and information is under one roof.  

aNINJA

#1 RATED CRM FOR SMALL BUSINESSEs

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