Best CRM for Small Businesses 2022
It may be a surprise to some, but small businesses could possibly be more important than large-scale companies. In the United states, businesses are considered “small” according to a set of qualities established by the U.S. Small Business Administration. These required qualities are based on specific industries and their employees or revenue. Small businesses provide opportunities for both professionals and the economy. The reason why small businesses might even be better than corporations is because of how well they adjust to market conditions as these rapidly change. They’re also much more concentrated in terms of their services and departments, therefore, employees work closer together and are forced to adopt teamwork as a strong skill. Small businesses, however, often find themselves needing extra hands without a budget that can actually pay for them. Thus, these micro enterprises often tend to software systems that assist them in managing clients, tasks, relationships, partnerships, services, and so much more in order to stay organized and deliver quality work. Customer relationships are managed by CRM softwares, which can be tailored to small businesses specifically. Last year we discussed the best CRM softwares for small businesses in 2021, with aNinja obtaining the spot for #1. Here are our top 5 CRM software predictions for 2022 based on what worked in 2021:
- Some things never change, specifically those that work and get the job done. This year, now that we’re more settled and familiar with running businesses during a global pandemic, we have a much more clear view of what performs well in terms of efficiency, organization, and generating profit. aNinja is a CRM created and designed with small businesses in mind. Using texting, emailing, chatbots, and workflows, aNinja automates as many steps in the sales pipeline as possible so that you have more time to devote to your company. aNinja successfully combines all the sales and lead management tools you need so that you can focus on your customers and high-quality, productive interactions.
- In second place, we have Monday.com. Monday is one of the best CRM softwares for small businesses in terms of flexibility and ability to scale. Its layout is beautiful and user friendly. Additionally, the platform is known for having remarkable automated workflows and collaboration features that enhance structuring and therefore, work quality. Another benefit Monday.com has is its flexibility in terms of usage; it could be perfect for both people who aren’t familiar with these types of services or those who may need more advanced tools. The price may be an obstacle for some, standing at $8 per seat per month, with a 3 seat minimum, along with the inability to show who is and is not using the tool, but either way, it’s a great option for visual thinkers who own small businesses.
- If you know anything about CRM softwares, you already know that Hubspot had to be in the top 3. The reason why we ranked Hubspot #3 a second year in a row is because of its convenience, accessibility, and vast array of tools available for its clients. It includes free CRM software for your business’s sales teams, marketing automation software, email marketing, social media management, and customer service tools. It’s user-friendly and it can even be used for content marketing or building a website. The downside of HubSpot, however, is that it’s growing quickly in size, therefore, it isn’t the most perfect option for small businesses. Its pricing is definitely on the more expensive side of things and their contracts aren’t flexible.
- Last year, we ranked PipeDrive at #5. This year, after some rearranging, we bumped it up a spot to #5. PipeDrive is a good option for first-time CRM users since it’s a simple, yet sophisticated system that focuses on the sales process and represents it in the most simple way possible through graphics. It’s a great tool for keeping track of customer contacts, improving communication, and keeping close tabs on leads. Some of its downsides, however, include its lack of native helpdesk creator and automated chat features, which will not benefit your company in generating leads, unless you pay their premium fee. PipeDrive also doesn’t really separate new leads and contracts, which leaves more work for you but it still gets the job done in terms of obtaining new clients and utilizing your company’s data to generate activity-based sales methods.
- This year we’re keeping the list short in order to make your decision-making process a bit easier (hopefully). At number #5, we have Freshworks, a CRM designed for organizations who are seeking simplicity over advanced customization, making it a great option for small businesses. Freshworks’ benefits include a clean and complete way of displaying information, with emphasis on efficiency and prioritization on improving sales conversions. Freshworks’ downside is that some tools are very limited such as the calendar. It’s also ideal for ‘smaller’ small businesses, so if your business’s size still fits the category of a small business but isn’t the smallest of them all and requires bigger tools to manage customer relationships, workflows, and leads, then this platform may not be the right one for you.